Official Snack Bar of 2012 London Olympics is Nature Valley

LOCOG, The London 2012 Organising Committee has made announcement regarding Nature Valley, as the official snack bar supplier of London 2012 Olympics. According to the three tier sponsorship deal, Nature Valley cereal bar, one of the most popular brands of Ireland and UK will be sold all over the venues.

Bars will be also distributed among the athletes, Game-time workforce as well as volunteers. This agreement will make the number of domestic sponsors up to 43. Chris Townsend, the Commercial Director of LOCOG stated, “It’s less than a year before the Games and this demonstrates the level of detail we have got to in our planning. Providing snacks and sustenance to our huge workforce is important and Nature Valley will help us do that. We’re delighted to welcome Nature Valley to the London 2012 family.”

In the year 2006, Nature Valley Cereal bars had been launched. This is one of the immensely popular brands of UK. Jim Moseley, Managing Director of General Mills said, “Nature Valley is driving accelerated growth in the cereal bar category and we are proud to play our part in the 2012 Games. To become part of such a celebrated global event is a natural fit for a globally successful brand like Nature Valley.”

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