For the upcoming 2012 London Olympics, the Win Clean International anti-doping campaign has been launched. In order to unveil the programme, some of the leading sporting figures have gathered in the Trafalgar Square of London. For the upcoming 2012 London Olympics, athletes have been made aware of their rights and responsibilities regarding doping.
According to The Win Clean, say no to doping. This campaign is made up of collaboration with London Organising Committee of Olympic and Paralympic Games (LOCOG), the World Anti-Doping Agency, Department of Culture, Olympics, Media and Sport. UK Anti-Doping is managing this campaign.
David Howman, World Anti-Doping Agency Director General stated, “All anti-doping programmes need to be supported by strong awareness campaigns, and ‘Win Clean: Say No To Doping’ will let athletes and their entourages know in no uncertain terms that doping will not be tolerated at London 2012..”
He further added, “It also sends out a very strong message to the next generation of athletes, and the millions of sports fans across the world, that doping is wrong: it is cheating, unethical and a serious health risk.”
London 2012 has warned those who are looking for some illegitimate performance, where UK is taking some rigid steps to make London Olympics cleanest of all the events.
Debbie Jevans, LOCOG Director said, “LOCOG fully supports this campaign. This will ensure that athletes coming to the Games understand their rights and responsibilities and the robustness of the anti-doping programme for London 2012.”
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