The brand new global sponsor added in the prestigious International Olympic Committee is Dow. To embrace Olympic Stadium for the Olympic Games, it will manufacture 336 fabric panels, each 25 meters in height and 2.5 meters in width.
During the Olympic period, IOC also demanded that there would be no advertising on the Olympic venues, whereas logo will be displayed in lead-up to the games, especially in the test events held at Olympic Park.
The International Olympic Committee President Jacques Rogge said, “Dow became a Worldwide TOP Partner in 2010 and has already embraced the true spirit of the Olympic Movement. We’re proud to work together with Dow to advance our sustainability efforts as we approach the London 2012 Olympic Games.”
This announcement was heartily welcomed by LOCOG Chair Sebastian Coe, as he said, “The stadium will look spectacular at Games time and having the wrap is the icing on the cake. I’m delighted that Dow as one of the newer worldwide partners of the Olympic movement will be providing it and importantly doing it in a sustainable way. It reflects our vision and is a real statement of intent from Dow about their commitment to the Games.”
Vice President of Dow Olympic Operations, George Hamilton stated that company wants a sustainable post-games use for wrap and looking for various options. Hamilton said, “Our goal is to provide solutions that help make the Olympic Games more sustainable, safer and that will help improve performance. We’re providing this wrap as a sustainable solution for the Games and we look forward to celebrating its completion with Olympic fans around the world. We’re proud that the wrap will have a lasting and sustainable legacy, and one that will improve quality of life long after the closing ceremonies.”
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