In order to screen the Paralympic Games all over the globe, London 2012 Organising Committee LOCOG made announcement of record breaking collection of Rights Holding Broadcasters. The broadcast deals will offer Paralympic Games and Paralympic Sport with the topmost worldwide broadcast coverage which has been ever received. Thus, maximum number of audience will be able to enjoy the games.
President of International Paralympic Committee, Sir Philip Craven said, “On the back of record-breaking ticket sales, it is fantastic news that these deals will ensure that more people see the Paralympic Games then ever before. This is testament to the performances of the athletes who will come to London and put on something pretty special.”
The total broadcast deals will be record £10 million in revenue with the sale of broadcast rights which will be a stunning level of exposure all across UK through Channel 4 along with the largest national broadcasting network of China CCTV.
Seb Coe LOCOG Chair made statement, “As the world’s second biggest multi-sport event, all eyes will be focused on the Paralympic Games in London in 2012. The fantastic broadcast coverage we have agreed will help us take advantage of this opportunity to inspire disabled people of all ages to take up sport and be a catalyst for continued change in public attitudes towards disability.”
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